“Business was booming” for one U.S. Army group despite the lasting recruitment crisis with the help of their latest and “weirdest” ad.
“Yo these guys need to make the regular army recruiting ads.”
Be it the focus on Marxist causes from leadership more committed to a leftist agenda than the military’s mission, or a lack of confidence in the federal government regarding deployments, recruitment quotas have missed their targets by the thousands in back-to-back years.
In early May, the U.S. Army’s 4th Psychological Operations Group released only their second recruitment ad in two years titled, “Ghosts in the Machine 2,” with the aim to combat the losses that earlier this year resulted in the cutting of 24,000 empty positions.
“The Army is going through this massive recruiting crisis…The thing that I noticed with all of our PSYOP recruiting protocols is that people are paying attention to the wrong thing,” an Army Major from the 8th Psychological Operations Group told Fox News Digital.
As the officer behind the more than three-minute promotion described by the Associated Press as “unsettling, with haunting images of faceless people, fire and soldiers,” that included “cryptic messages touting the power of words, ideas and ‘invisible hands,’” the major had posited, “How do I create something where people are not distracted by what they’re seeing on screen, but they’re obsessed with the message instead.”
Special Force Recruiting Battalion commander Lt. Col. Steve Crowe had also spoken with the AP and relayed, “From a tactical level, the psyop mission is extremely hard to show and tell.”
“I think what he does with ‘Ghost in the Machine’ is it tells you what psychological operations is, and shows you it, without telling you in words. You watch the video and you’re like, okay, this is how I’ll influence and change behavior,” added Crowe.
As the Army’s own advertising had been contrasted with recruiting from the Russian military in 2021 after the American forces released a spoke featuring the story of Corporal Emma Malonelord, “a little girl raised by two moms,” reactions to the psyop ad recognized it as at once odd, but also far more serious than previous messaging from the U.S.
US Army’s ‘woke’ recruitment ad featuring cartoons and lesbians complete contrast to Russian effort https://t.co/C4uaGKGc3v pic.twitter.com/k8TGbUhmXb
— BPR (@BIZPACReview) May 14, 2021
“We had a very limited amount of time to engage about 450 cadets,” U.S. Army Maj. Jim Maicke told the AP after a psyop officer and a civil affairs officer had been brought to The Citadel Military College of South Carolina for a recruitment trip. “And the psyop officer chose to give a brief introduction and then immediately turn on the ‘Ghost in the Machine’ video. He ended with, ‘if anyone has any questions about this, I’m right over here,’ and business was booming.”
“Yo these guys need to make the regular army recruiting ads,” one person wrote under the YouTube post as another said. “I didn’t get what was going on but damn this kinda seems like a banger game intro.”
“This was the weirdest recruitment ad I’ve ever seen. I’m in,” suggested another.
“We’re all nerds for sure. But we’re all nerds in different ways,” the major behind the spot told the AP of the spot that ended with the message, “Do you believe in the power of words and ideas. Will You. We Believe.”
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Author: Kevin Haggerty
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