Alternative title: The Most Viral Meme Ever
I think 4chan memers started this, around 2015, but it was Facebook where it really took off and broke into the mainstream culture, who hasn’t seen it coming and still doesn’t realize what happened to it.
At first it wasn’t even a visual thing necessarily, just a soft slur chads and dudes would use, like a sarcastic PC “faggot”. It was cool in memes, but much cooler in comments, hence weak visual identity but widest spread, it was a comment box phenom.
And this is how it leaked into Facebook and other socials where it kept morphing and still does.
I know because I’ve been there, done that.
By 2019 it became obvious the left non-sarcastically hi-jacked the slur, which is losing its original meaning, so I took some opportunities to refresh the collective memory, with very little impact though, no one’s feelings cared about my facts.
Just recently, I’ve came across some old pics archives used for Facebook posts, so I can give you a glimpse of the lost history
2019:
2020:
2021:
2024:
That’s all, folks!
To be continued?
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Author: Silviu "Silview" Costinescu
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