Colorado football safety Shilo Sanders will appear as an actor portraying his father Deion in the season finale Friday night of “BMF,” a popular crime drama on the Starz premium cable network.
Shilo has only one scene in the episode. But it’s a big deal for his dad, the Colorado coach and longtime master of personal marketing.
It’s also only a blip on a big branding tour these days for Shilo and his brother Shedeur − two University of Colorado football players who have harnessed their father’s fame and combined it with their own skills and savvy to reach new levels of exposure for two college athletes under age 25.
“They’re huge outliers,” said Jim Cavale, founder and chairman of Athletes.org, a players association for college athletes.
Both have entered rarified air in the nascent era of “name, image and likeness” (NIL) deals for college athletes. A combination of rare factors even led to a recent scene where both brothers recently pulled up to a restaurant near campus in Boulder in $100,000 Tesla Cybertrucks, one parked in front of the other.
Then there’s everything else that’s they’ve done in the last two weeks, which doesn’t’ even include their joint modeling appearance at a Paris fashion show in January.
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Author: Dillon B
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