After months of anticipation, Meta launched the company’s AI chatbot, Meta AI, on Thursday, April 18. Meta AI integrates advanced AI technology across everyday applications such as Facebook, Instagram, Messenger, WhatsApp and Ray-Ban smart glasses. The rollout is sparking concerns about the technology’s controversial impact on digital interactions.
Like its generative AI competitors, Meta AI can create images, craft captions and even act as a moderator in group chats, addressing questions when needed.
Anika Navaroli, a senior fellow at Columbia’s Tow Center for Digital Journalism, cautioned that AI tools may perpetuate cycles of misinformation and bias on social platforms, exacerbating societal divisions. She described these biases as creating a “feedback loop to hell,” which intensifies hate speech and harmful content. The feedback loops make biases increasingly difficult to manage or eliminate.
The company integrated Meta AI into almost all of the company’s platforms without an option to disable it. When users inquire about how to remove it, the chatbot provides instructions, but they are misleading and not based on accurate information.
Users can avoid using Meta AI by ignoring its suggestions and prompts, but it will remain a prominent feature on the platform.
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