LONDON (AP) — Hapless husbands and housework-burdened moms were being banished from British advertising, as a crackdown on “harmful” gender stereotypes came into force Friday.
Under new rules, advertisements must not include “gender stereotypes which are likely to cause harm or serious or widespread offense.”
The article goes on to state the following:
Examples include depictions of a man failing to change a diaper or a woman to park a car, or ads that suggest women are solely responsible for cooking and cleaning.
According to Breitbart, “complaints will be assessed by industry watchdog the Advertising Standards Authority.”
The Advertising Standards Authority cannot impose fines, but British broadcasters are bound by the terms of their licenses to comply with its rulings.
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The post REPORT: New Ban targets ‘Harmful’ Gender Stereotypes appeared first on DML News.
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