Apple to Launch iPhone 17 Next Month

The press invitations have gone out. The meeting date on which Apple Inc. (NASDAQ: AAPL) is going to launch the iPhone 17 is September 9. If the company does not change its schedule, it will not have Apple’s AI-based iOS, which is not supposed to be released until next year. That means a thinner profile and a powerful chip will need to prevail.

Apple, it is rumored, does not even have a finished artificial intelligence product. The rumor is that it is negotiating with Google to use its Gemini product, which is considered one of the most advanced AI platforms. Gemini is currently used on Google search pages. It is still shocking that Apple does not have an AI product of its own. Several of its top AI engineers have been lured away by companies such as Meta, which is offering pay packages in the tens of millions of dollars to these engineers. The brutal race is a sign of how important AI is expected to be for consumers and businesses.

Apple says the debut will be “jaw-dropping.” Bloomberg reports it will be nothing more than a miniature MacBook Air. It will have better battery life and a more powerful chip. These have been components of most new iPhones.

Very few observers believe that chips and cameras will carry iPhone sales anymore. Apple’s primary competitor, Samsung, already has an AI feature and a foldable phone, which has become popular. The iPhone 17 is not expected to be foldable.

Apple also has to convince buyers that, among the most expensive smartphones on the market, it is worth an upgrade. iPhone 16 prices start at $799 and range up to $1,099. When carriers sell these, the price is spread over several months. China is also a critical market. The largest smartphone companies there also have AI-powered operating systems.

Apple has to convince customers that the AI-powered iPhone is worth the wait—until next year. A better camera and chip are something most customers have not cheered in new iPhone generations. There is no reason that will change. At some point, it will not be enough of an engine to keep iPhone sales high.

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