Cracker Barrel Scraps New Logo Redesign, Returns to ‘Old Timer’ After Disastrous ‘Rebrand’ Sparks Customer Outrage

You would have thought that the Bud Light, Target, and other woke corporate fiascos would have been lesson enough, but noooooo....

The CEO Julie Felss Masino and her board knew. They ignored warnings last year from investor Sardar Biglari that her “strategic transformation plan” and rebrand was “obvious folly.”

Cracker Barrel’s Corporate Suicide Bombing

We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.

At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… pic.twitter.com/C32QMLOeq0

— Cracker Barrel (@CrackerBarrel) August 26, 2025

The memes!

Cracker Barrel:

Adopting the world’s first moving logo—with its own soundtrack! pic.twitter.com/YO0g5qOqhP

— Mike Lee (@BasedMikeLee) August 27, 2025

Cracker Barrel scraps new logo design, keeps ‘Old Timer’ after listening to customers

By Greg Wehner, Patrick Ward, FOXBusiness, August 27, 2025

Fox News host Laura Ingraham dissects Cracker Barrel reverting to the company’s old logo following backlash to proposed changes and discusses the rebrand of the Democratic Party on ‘The Ingraham Angle.’

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.

“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”

“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.

CRACKER BARREL’S CEO DISMISSED WARNINGS FROM A TOP INVESTOR WHO CALLED THE REBRANDING ‘OBVIOUS FOLLY’

Deputy White House Chief of Staff Taylor Budowich said on social media that he appreciated a call earlier in the evening with Cracker Barrel.

“They thanked President Trump for weighing in on the issue of their iconic ‘original’ logo,” he wrote. “They wanted the President to know that they heard him, along with customer response (the ultimate poll), and would be restoring the ‘Old Timer.’ So smart! Congrats Cracker Barrel and America!”

Trump also weighed in on social media after learning about the restaurant’s decision to stick to their old logo.

“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it,” he wrote. “Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”
New menu at Cracker Barrel after logo and rebranding backlash.

The new Cracker Barrel logo is seen on a menu inside the restaurant on Aug. 21, in Pembroke Pines, Fla. The restaurant unveiled a new logo earlier this week as part of a larger brand refresh before scrapping it and bringing back its original logo on (Joe Raedle/Getty Images / Getty Images)

Cracker Barrel found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.

The chain also redesigned the interior of its restaurants, ditching the kitschy American aesthetic and replacing it with a slick modernist motif.

Cracker Barrel has stood by its recent moves and said 87% of respondents in their “Our values haven’t changed, and the heart and soul of Cracker Barrel haven’t changed,” a spokesperson previously told Fox News Digital research either loved or liked the new logo.

“And Uncle Herschel remains front and center in our restaurants and on our menu. He is the face of ‘The Herschel Way,’ the foundation of how our 70,000-plus employees provide the country hospitality for which we are known,” the spokesperson continued.

“Cracker Barrel has been a destination for comfort and community for more than half a century, and this fifth evolution of the brand’s logo, which works across digital platforms as well as billboards and roadside signs, is a call-back to the original and rooted even more in the iconic barrel shape and word mark that started it all back in 1969.”

Continued…..