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Gary Franchi went undercover at Cracker Barrel in Bloomington, Illinois, and what he discovered will shake every American who cherishes tradition. The smoking gun? Bud Light on the menu. Yes, the same beer that became the national symbol of corporate wokeness is now served at America’s country store. This unholy alliance between Cracker Barrel and Bud Light reveals everything about the new CEO’s true agenda.
This explosive RAW FEED investigation captured the last Uncle Herschel hoodie being sold – literally the final piece of merchandise featuring the iconic logo before the rebrand takes full effect. Tom McCullough joined Franchi to document Ground Zero of the transformation, where French beignets and mimosas are replacing biscuits and sweet tea. The stock market already responded, wiping out $100 million in value when the rebrand was announced, yet CEO Julie Masino doubled down.
The menu investigation revealed disturbing patterns. "Onion petals" – described as "fruity." Biscuit beignets – French cuisine invading Southern heritage. Mimosas targeting soccer moms instead of families. Bloody Marys and margaritas turning a family restaurant into a cocktail lounge. But nothing prepared them for finding Bud Light, the ultimate symbol of corporate DEI initiatives gone wrong.
Even Bigfoot weighed in, going viral with his reaction: "The new CEO said they’re making Cracker Barrel healthier. Healthy? Buddy, I came here to die happy, not live longer. They removed hash brown casserole but added cauliflower steak. I’m built for pancakes, not plants." His rage resonates with millions who see their beloved institution being dismantled bite by bite.
The investigation revealed Cracker Barrel’s woke transformation actually began before the new CEO. They quietly implemented diversity, equity, and inclusion policies without fanfare, flying under the radar until the logo change triggered public backlash. Now Sydney Sweeney emerges as an unlikely potential savior, with social media campaigns begging her to endorse the old Cracker Barrel and save the brand.
The field report confirms only two bathrooms remain – male and female – suggesting the full DEI revolution hasn’t conquered everything yet. But for how long? The rocking chairs still line the porch, the antiques still hang on walls, but insiders know it’s just a matter of time. "All these awesome walls and old antiques, it’s all gonna disappear," McCullough observed. "Gonna be whitewashed, garbage, woke, DEI crap."
Gary Franchi’s order revealed another truth: the ham was dry – "dry as DEI," as one commenter noted. Even the food quality suffers as corporate transformation takes priority over customer satisfaction. The country fried steak arrived frozen and fried, suggesting cost-cutting measures amid the expensive rebrand.
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A fake Cracker Barrel ad circulating online captures the absurdity: "We’re investing millions replacing all brown pegs in the peg game with bright, colorful pegs. White pegs aren’t allowed to move anymore. We call it ‘Down with the Cracker.’" While satire, it eerily mirrors the real changes happening.
This isn’t just about a restaurant. It’s about erasing the spaces where American families created memories. Road trips punctuated by stops at Cracker Barrel. Grandparents teaching grandchildren the peg game. Sweet tea and conversation. All being sacrificed for DEI metrics and corporate virtue signaling. When asked about the changes, locals simply said "embrace the change." But heritage isn’t something you change – it’s something you preserve.
The question remains: will Americans accept Bud Light at Cracker Barrel? Will they tolerate French cuisine replacing Southern comfort? Will they watch Uncle Herschel disappear without a fight? The last hoodie is sold. The transformation accelerates. Only customers can stop this cultural erasure by voting with their wallets. The battle for Cracker Barrel is the battle for America’s soul.
Catch the whole RAW FEED live stream at https://youtu.be/69nMxSpXyfk
