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Corporate America just witnessed another Bud Light-level catastrophe unfold in real time. On today’s explosive RAW FEED with Gary Franchi, we documented the complete collapse of Cracker Barrel’s stock price after CEO Julie Masino unveiled her woke rebrand that stripped away 55 years of American heritage. The market’s verdict was swift and brutal: shares plummeted 15%, wiping out $100 million in market value in mere hours. This isn’t just a logo change—it’s the latest casualty in the war between DEI-obsessed executives and the customers who built these brands.
The rebrand that triggered this financial massacre removed the iconic old man from Cracker Barrel’s logo, replacing country charm with what customers are calling a "sterile Denny’s aesthetic." Clay Travis, whose Nashville offices sit near Cracker Barrel’s headquarters, didn’t mince words: "If you announce a new logo and your stock price tanks by $100 million, they should fire the CEO on the spot for being a moron." The new interior designs leaked online show a complete departure from the nostalgic tchotchke-filled walls that made Cracker Barrel a road trip destination for generations of American families.
Steak n Shake delivered a savage corporate response that’s going viral: "At Cracker Barrel, their goal is to just delete the personality altogether, hence the elimination of the old timer from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrap it all away." They pledged never to "market ourselves away from our past in a cheap effort to gain the approval of trend seekers." This public rebuke from a competitor shows how badly Masino misread the room.
The pattern is undeniable and devastating. Tony Kinnett exposed the common denominator with viral photos: Cracker Barrel’s Julie Masino, Bud Light’s Alissa Heinerscheid, NPR’s Katherine Maher, and Disney’s Kathleen Kennedy—all liberal white women who destroyed beloved brands chasing progressive approval. Jaguar’s woke rebrand resulted in a 97% sales collapse in Europe. Bud Light lost $1.4 billion after partnering with Dylan Mulvaney. Now Cracker Barrel joins this hall of shame.
Gary Franchi’s RAW FEED continues exposing how woke capitalism destroys shareholder value and American culture. Support independent media willing to call out corporate suicide. Donate at https://www.givesendgo.com/Keep-Next-News-Alive or via PayPal at https://www.paypal.com/donate?campaign_id=BAC78BHT6NPU6. Become a member at https://www.youtube.com/channel/UCLoNQH9RCndfUGOb2f7E1Ew/join for exclusive content and insider access to stories the mainstream media won’t touch.
Tim Pool’s analysis from June proved prophetic: "TikTok fooled numerous corporate brands into thinking their woke creators like Dylan Mulvaney are widely popular, when in reality, they are despised by the public." He explained how millennial marketing executives get tricked by artificial social media metrics into believing fringe activists represent mainstream America. Bud Light’s partnership with Mulvaney wasn’t just tone-deaf—it was based on fraudulent popularity metrics that don’t reflect real consumer sentiment.
The timing couldn’t be worse for Masino. With President Trump’s $500 million victory over Letitia James fresh in the news, social media exploded with suggestions he should buy Cracker Barrel and restore its American soul. The memes comparing Sydney Sweeney’s patriotic Wrangler jeans ad to Cracker Barrel’s new "morbidly obese" aesthetic capture the cultural divide perfectly. One celebrates traditional American beauty and values; the other panders to activists who don’t even eat there.
Country music star John Rich warned this could be "a Bud Light moment in the making," and the market agreed. What these CEOs fail to understand is that Middle America doesn’t need lectures about inclusion from restaurant chains. They want pancakes, nostalgia, and a break from the constant progressive messaging that infects every other aspect of modern life. Cracker Barrel was a refuge from woke culture—until Masino decided to fix what wasn’t broken.
The casualties mount: Uncle Ben erased, Aunt Jemima memory-holed, Land O’Lakes Native American disappeared, and now the Cracker Barrel old timer joins them in the dustbin of "problematic" American icons. Each erasure represents not progress but cultural vandalism by executives who hate their own customers’ values. They’re not building a better future; they’re destroying the past that made these brands successful.
Catch the whole RAW FEED live stream at https://youtu.be/A5RwgqBuD00
