Some Democrats are growing concerned about newly reported data showing them losing a wide swath of registered voters to Republicans between 2020 and 2024, The Hill reported on Thursday.
A New York Times analysis of voter registration data released Wednesday showed that Democrats lost roughly 2.1 million registered voters between the 2020 and 2024 elections in the 30 states which let Americans register with a political party — along with Washington, D.C. — while the GOP gained 2.4 million registered voters during the same time period. Several Democrats told The Hill that the grim voter registration data should be a wake-up call for the party.
“I think it [the data] should be an alarm [for the Democratic Party],” party strategist Eddie Vale told The Hill. “I think it’s a real problem.”
One anonymous Democratic strategist told the outlet that they think the Democratic Party’s image is falling “flat.” The same strategist added that Democrats need to “have something clear to offer an alternative vision” to Republicans’ current political movement.
“Two things need to happen for [President Donald] Trump’s political movement to fail: Trump and MAGA [Make America Great Again] popularity plummets and Democrats’ brand popularity rises,” the strategist told The Hill. “The former is happening but not the latter.”
“You have to have something clear to offer an alternative vision,” the strategist added. “The voter registration lag is directly related to this because the Democratic brand is flat. It’s one of the reasons why the most successful Democrats in this environment run against both parties.”
Democrats have been attempting to develop a winning new image for their party in the wake of the Republican Party’s wins in the 2024 election cycle. Additionally, a Wall Street Journal poll released in late July found that Democrats received the lowest favorability rating from voters since 1990.
The decline in voter registration that the Democratic Party is facing “matches what we see in the polls,” Republican strategist Susan Del Percio, who does not support Trump, told The Hill. “People are unsatisfied with what the Democrats are offering.”
“It shows how Democrats took things for granted and got out-hustled by Republicans, and I don’t say that with glee or anything else,” Del Percio added. “But the numbers are there, and this is proof in the pudding.”
The Democratic National Committee (DNC) has recently been lagging behind the GOP in fundraising. The DNC reported having only $15 million on hand by the end of June, while the Republican National Committee (RNC) had $80 million, Politico reported on Monday.
Another anonymous major Democratic donor told the Hill that the Democratic Party’s political messaging “sucks.”
“Our leadership sucks,” the Democratic donor told the Hill. “Our message sucks. Why would anyone want to be a Democrat?”
The same donor added that the Democratic Party has become “completely out of touch.”
“I can speak to the [Florida] experience very directly: The only windows in the last 20 years where Dems have seen actual gains in [voter registration] were because of party-driven, or candidate-driven VR [voter registration] efforts. Everything else has a trend line going the other way,” Steve Schale, a Democratic strategist based in Florida, wrote Wednesday in an X post in response to the NYT’s piece.
A group of Democrats unveiled plans to create a new political agenda, called “Project 2029,” aiming to help the party regain control of the White House in the 2028 presidential election, the NYT first reported. Though, some analysts previously told the Daily Caller News Foundation that the project might not be enough for Democrats to win in 2028.
“Democrats know they’re doomed, and no amount of spin will change the fact that their voters are tuning out, their numbers are shrinking, and their party is unraveling at the seams,” National Republican Congressional Committee (NRCC) spokesman Mike Marinella said Wednesday in a statement.
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