Cracker Barrel has rolled out a new logo and remodeled its locations, which many are viewing as part of the ongoing corporate culture war that had an apotheosis recently with the controversy over Bud Light hiring trans influencer Dylan Mulvaney as a spokesperson.
Jimmy and Americans’ Comedian Kurt Metzger joke that by stripping away its “racism aesthetic,” the chain has lost the identity that made it unique. Critics online tied the rebrand to DEI initiatives and big shareholders like BlackRock and Vanguard, while the CEO defended the changes as customer-driven. In the end, the hosts argue that Cracker Barrel has gone from charming and authentic to sterile and soulless.
Kurt Metzger on Twitter: https://twitter.com/kurtmetzger
Kurt’s website: http://www.KurtMetzgerComedy.com
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