Cracker Barrel continues to insult its loyal customers as it tries to give the restaurant chain a facelift no one asked for.
Fans of the country-themed restaurant chain were still seething about a remodel of the interiors when another change dropped, with the removal of the decades-old logo featuring a man sitting on a chair and leaning on a barrel. The revamped logo has only the name Cracker Barrel in brown letters over a gold background.
Cracker Barrel has fallen pic.twitter.com/ul66jHwe19
— End Wokeness (@EndWokeness) August 20, 2025
Somehow, Cracker Barrel CEO Julie Felss Masino believes fans love the new look and defended the changes to the iconic logo after customers were quite vocal about hating the interior modernization of some of the Tennessee-based restaurant chain’s locations.
“Honestly, the feedback’s been overwhelmingly positive that people like what we’re doing,” she told Good Morning America.
Remember the old saying, ‘If it’s not broke, don’t fix it?
The new Cracker Barrel CEO did just that. Woke DEI promotion, no doubt after you listen to her explain, lol. pic.twitter.com/XYRIXoPgIX
— Mike Engleman (@RealHickory) August 20, 2025
“Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there,” Masino claimed. “We need people to choose us, and we want people to choose us.”
In announcing the change to the logo, which has been around since 1977, Cracker Barrel said it “is now rooted even more closely to the iconic barrel shape and word mark that started it all.”
“Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all,” the company said.
Cracker Barrel CEO Julie Masino should face charges for this crime against humanity pic.twitter.com/auBFPi4bpr
— End Wokeness (@EndWokeness) August 21, 2025
Just as the store redesign caused a social media uproar, anger over the logo change reverberated across Instagram and X as well, with many vowing to boycott until things are restored and the “woke” CEO is gone. Even Donald Trump Jr. weighed in, wondering “WTF is wrong with @CrackerBarrel??!”
WTF is wrong with @CrackerBarrel??! https://t.co/LkYB5N34Qi
— Donald Trump Jr. (@DonaldJTrumpJr) August 20, 2025
This is the CEO of Cracker Barrel that changed their OG logo..
I’m done eating there until this woman is gone. pic.twitter.com/ENcwmSW5qf
— American AF (@iAnonPatriot) August 20, 2025
As a brand designer that worked at @CrackerBarrel for almost 9 years, watching them commit brand suicide is… something pic.twitter.com/b99pCymvyN
— (@rikoruss31) August 20, 2025
Is there anyone in corporate marketing who understands marketing?
R.IP. @CrackerBarrel pic.twitter.com/iwjNLe3nd6
— IT Guy (@ITGuy1959) August 20, 2025
I don’t like Cracker Barrel’s new logo, the redesigned restaurants or the higher prices. It has lost the quaintness of its appeal. pic.twitter.com/Sgxwg26V3s
— Carol M. Swain, PhD (@carolmswain) August 21, 2025
The new sign is epic level sadness
— Marc Fedorko (@marcfedorko) August 20, 2025
“Sell Cracker Barrel” pic.twitter.com/vJScCXVWzN
— The Right To Bear Memes (@grandoldmemes) August 20, 2025
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Author: Frieda Powers
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