McDonald’s Announces Price Slashes to Win Back Budget Eaters

McDonald’s U.S. franchisees are cutting the cost of combo meals in an effort to bolster the chain’s image as an affordable option for budget-conscious consumers.

After weeks of negotiations, McDonald’s and its franchisees agreed to price eight popular combo meals 15% lower than if the items were purchased individually, according to materials reviewed by The Wall Street Journal. The company will provide financial support to franchisees who adopt the new pricing, sources told the outlet.

Later this year, the chain plans to roll out $5 breakfast deals and $8 Big Mac and McNugget combo meals, marketed as Extra Value Meals. The promotions are part of McDonald’s broader strategy to attract customers while reinforcing its value proposition.

Most McDonald’s restaurants worldwide are independently owned and operated by franchisees, who have been launching their own local promotions, including discounts on items like the McGriddle and app-specific deals such as 20% off orders of $10 or more.

Earlier this year, McDonald’s introduced the “McValue” menu category, offering options like “Buy One, Add One for $1” across breakfast, lunch, and dinner, along with app-exclusive offers like free medium fries with a $1 purchase every Friday.

The company has also worked to combat rumors that it raised prices significantly beyond inflation. In May 2024, U.S. President Joe Erlinger addressed reports of $18 Big Mac meals, noting that these were isolated incidents and not reflective of overall pricing trends. He said the average Big Mac cost in 2019 was $4.39 and rose to $5.29 last year, a 21% increase consistent with general inflation.

McDonald’s continues to focus on delivering value while maintaining franchisee support, aiming to rejuvenate traffic and reassure customers that the chain remains a cost-conscious dining option.

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