MSNBC’s terminal decline has been further confirmed with a desperate attempt at rebranding the network with a new name.
It will now be known as MS NOW, which sounds like a charity group raising awareness for multiple sclerosis.
Here’s the new logo:
MSNBC will be renaming itself to this. And this isn’t a joke. pic.twitter.com/3TRxvrIXlA
— Joe Concha (@JoeConchaTV) August 18, 2025
It’s ironic because, just like the chronic autoimmune disorder, watching MSNBC leaves people with symptoms including fatigue and cognitive problems.
MSNBC is rebranding as MS NOW. Good lord. MSNBC’s brand is so toxic that they won’t even let them use the NBC brand any more.
— Clay Travis (@ClayTravis) August 18, 2025
Yes, MSNBC is still owned by NBCUniversal, a subsidiary of Comcast. MSNBC operates as a joint venture between NBCUniversal and Microsoft, with NBCUniversal holding the majority control. This structure has been in place since the network’s founding in 1996.
This is a really polite way of saying that MSNBC is failing to make a profit and is about to be stripped down for parts like an old car.
— Moderate to Severe (@Mod2Severe) August 18, 2025
The rebrand is part of a “spin off of cable assets” according to a memo from the network reported by Variety.
But there’s another way of saying that…
You mean they lied to everyone and killed their brand.
— refle𝕏
(@reflex_division) August 18, 2025
Rearranging the deck chairs on the Titanic comes to mind.
— Duke of Prunes (@happlejelly) August 18, 2025
Yeah that’s not going to help. It’s like a skunk dressing up like a cat. Same stink.
— PhotographicFloridian (@JackLinFLL) August 18, 2025
MS NOW stands for ‘My Source for News, Opinion, and the World’.
By this logic, it should just be rebranded to MS OOO.
Some came up with their own new logo for the network:
— sirtemplemount (@sirtemplemount) August 18, 2025
Others noted there’s no need as the actual logo is funny enough on its own:
How did they NOT catch this on the logo redesign?!
PMS Now! pic.twitter.com/3ijyVP6tsp
— Justin Hart (@justin_hart) August 18, 2025
The network’s ratings are already in the gutter. And their programming is completely irrelevant.
With the erasure of the NBC suffix, no one will even realise what network this is.
But maybe that’s the intention.
They should still consider selling it to Elon Musk.
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Author: Steve Watson
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