The Science of Persuasion

Some useful ideas…

Whether we are aware of it or not, a significant percentage of our conversations and communications involve some type of persuasion. It happens every day with our spouse, our kids, our neighbors, etc., etc.

How do we know what persuasion methodology to use? Mostly this is a subconscious decision, so we usually don’t give it much thought. In other words we usually proceed based on habit — which could be good or bad.

How do we learn what persuasion methodologies work best? Mostly it is by trial-and-error. But trial-and-error is effective when we are not robotically moving forward, but rather giving what’s happening critical thought.

Sales people who are really good, pay attention to such matters and choose what they say (and how they say it) very intentionally. (I’m a fan of NLP.)

Anyway, I thought that this short video made some good points. Enjoy…

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