American Eagle Outfitters has stumbled upon an obvious, ageless, truth: Attractive women make good models.
The brand’s shares spiked more than 4% on July 24 after “soaring in premarket trading,” according to CNBC. This comes after the clothing retailer announced actress Sydney Sweeney will star in their fall campaign.
The campaign, titled “Sydney Sweeney Has Great Jeans,” features the denim-clad actress striking a series of provocative poses. The thus-released photos and videos appear to be a resounding hit among X users. One ad can be viewed here.
Some note that Sweeney’s star power can buoy even the strangest of products, like soap made from her bathwater. Dr. Squatch, a personal care company, announced said soap in May.
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Author: Marty Kaufmann
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