Meta Platforms has reportedly acquired a nearly 3% stake in EssilorLuxottica (ESLX)—the world’s largest eyewear maker and parent company of Ray-Ban and Oakley—in a deal valued at $3.5 billion, according to Bloomberg. Sources indicate that Meta may increase its stake to 5% over time.
The move aligns with CEO Mark Zuckerberg’s long-standing interest in taking a stake in ESLX, as the two companies already collaborate on Ray-Ban smart glasses equipped with built-in cameras and an AI assistant. The investment highlights Meta’s growing ambitions in wearable technology and its efforts to control a larger portion of its hardware supply chain.
“We would view the acquisition of a minority investment in ESLX by Meta as a meaningful development, showcasing ESLX’s importance in the emerging wearables category – with revenue and cost of capital driven upside,” Goldman analyst Louise Singlehurst wrote in a note earlier.
Singlehurst said, “The newsflow of Meta’s stake follows the announcement of the launch of Oakley Meta (June 20). We are Buy-rated, seeing a compelling defensive compounder with asymmetric product-led upside.”
The analyst’s 12-month price target for ESLX is 285 euros…
In April, Singlehurst shared app download data from SensorTower showing “solid” traction for the Meta Ray-Ban app.
This is because Meta’s smart glasses, without optics, are priced significantly lower than Apple’s Vision Pro, which costs several thousand dollars. CEO Tim Cook severely miscalculated on price.
Related:
-
Dec. 2024: Meta Smart Ray-Ban Glasses Big Winner? Goldman Finds App Downloads Hit 200% YoY
-
Jan. 2025: Popularity Of Meta Smart-Glasses Erupt As Apple Vision Pro Demand Vanishes
-
April 2025: Meta To Expand Ray-Ban Smart Glasses Lineup With Display-Enabled Model
Bernstein analysts said increasing ties between Meta and ESLX “represent another step in Meta’s commitment to the smart-glasses category.”
Tyler Durden
Wed, 07/09/2025 – 07:45
Click this link for the original source of this article.
Author: Tyler Durden
This content is courtesy of, and owned and copyrighted by, https://zerohedge.com and its author. This content is made available by use of the public RSS feed offered by the host site and is used for educational purposes only. If you are the author or represent the host site and would like this content removed now and in the future, please contact USSANews.com using the email address in the Contact page found in the website menu.