Food giants are finally taking action on the harmful chemicals in your children’s breakfast bowls. In a major health victory championed by Trump-era policies and Health Secretary Robert F. Kennedy Jr., companies like General Mills are purging artificial dyes linked to hyperactivity and cancer concerns.
At a glance:
• General Mills will remove all artificial colors from its U.S. retail portfolio by the end of 2027
• The company will eliminate synthetic dyes from cereals and school foods by summer 2026
• Kraft Heinz joined the movement, also committing to remove artificial colors from products
• FDA and HHS are phasing out petroleum-based synthetic dyes from the American food supply
• Health Secretary Robert F. Kennedy Jr. has raised concerns about chlormequat chloride, a “forever chemical” linked to infertility
Major Food Companies Answering the Call to Remove Harmful Chemicals
General Mills announced plans to eliminate artificial colors from its entire U.S. retail portfolio by the end of 2027, affecting approximately 15% of its products. This significant shift comes as the company prioritizes removing petroleum-based synthetic dyes that have been linked to serious health concerns, especially in children.
The company has set an even faster timeline for products marketed to children, pledging to remove artificial colors from U.S. cereals and foods served in K-12 schools by summer 2026. General Mills joins a growing list of major food manufacturers taking similar action after pressure from the Department of Health and Human Services.
JUST IN: General Mills announces they will be removing artificial colors from their ENTIRE U.S. product line, following RFK Jr’s directives
This comes just HOURS after Kraft Heinz announced they’d also be removing theirs.
MAHA is spreading QUICKLY!
pic.twitter.com/0ePARuBLw1
— Nick Sortor (@nicksortor) June 18, 2025
Kraft Heinz announced a similar commitment this week, becoming the second major food manufacturer to eliminate artificial colors from its products. Other companies including Tyson Foods, PepsiCo, Danone North America, TreeHouse Foods, and In-N-Out Burger are also removing artificial ingredients from their offerings.
Just months after @HHSgov and @US_FDA announced it will phase out petroleum-based synthetic dyes from the nation’s food supply, @KraftHeinzCo has committed to remove all artificial dyes from its foods by the end of 2027.
This voluntary step—phasing out harmful dyes in brands… pic.twitter.com/SxRNh76QJB
— Secretary Kennedy (@SecKennedy) June 17, 2025
Trump-Era Policies and Kennedy’s Leadership Driving Change
The sweeping industry changes follow initiatives from President Trump’s administration thanks to Health and Human Services Secretary Robert F. Kennedy Jr. The FDA is now revoking authorization for certain synthetic dyes and plans to eliminate others by the end of next year.
FDA Commissioner Marty Makary stated, “I believe in love, and let’s start in a friendly way and see if we can do this without any statutory or regulatory changes, but we are exploring every tool in the toolbox to make sure this gets done very quickly.”
The FDA has partnered with the National Institutes of Health to research the impact of food additives on children’s health. Critics have long argued that artificial dyes cause health issues such as hyperactivity in children and may be contaminated with carcinogens.
The Fight Against Dangerous Chemicals
Secretary Kennedy has also raised concerns about chlormequat chloride, a chemical found in oat-based foods produced by companies like General Mills. Scientific studies have linked this substance to reproductive issues and other health concerns in animal research.
General Mills CEO Jeff Harmening emphasized the company’s commitment, saying, “Across the long arc of our history, General Mills has moved quickly to meet evolving consumer needs, and reformulating our product portfolio to remove certified colors is yet another example.”
The company previously attempted to switch to natural colors in 2016 but reverted due to consumer dissatisfaction with the appearance of some products.
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Author: Editorial Team
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