It appears that Anderson Cooper, despite being one of the best-known names in news, might be making a move way from CNN. It became apparent that change was afoot when news broke that Cooper had retained a new agent, who isn’t known for only representing talent in video journalism.
Four sources suggest that Cooper has partnered with CAA CEO Bryan Lourd, suggesting that the CNN mainstay may seek new prospects as TV news economics become more uncertain, as the Daily Mail reported.
Cooper has been with CNN since 2001 but has formerly hosted a Time Warner-distributed daytime program.
He has also guest-hosted Jeopardy and was considered as a possible co-host for Live alongside Kelly Ripa.
His dual role as a correspondent for both CBS News’ 60 Minutes and CNN allows him to receive broad airing of the segments he does for the news magazine with greater ease.
Current status pending
A representative for CNN’s long-running Anderson Cooper 360 program and CAA both chose not to comment on Cooper’s representation by the agencies.
Earlier, a spokesperson was said to have confirmed that after a long stint of UTA representation, Cooper had made the jump to CAA. Cooper’s readily identifiable face has long been associated with CNN.
He is thought of by many as almost as easily identifiable as part of the network as the bright red letters of its logo.
While the cable news network faces declining ratings, CNN has been vocal about a plan to create innovative digital goods, such as a weather app, under CEO Mark Thompson.
TV news’ uncertain future
Being a veteran TV host is becoming an increasingly challenging proposition, and salary have been proposed to several prominent figures in the media, with several having already left their longtime positions for greener virtual pastures.
Hoda Kotb, who was a regular on the NBC morning show Today, has stepped down from her position and is now an occasional contributor.
Veteran CNN newscaster Chris Wallace and longtime Fox News Channel presenter Neil Cavuto have also left their respective networks in recent years.
Don Lemon, Chuck Todd, Jim Acosta, and Alisyn Camerota are among the TV news other veterans who have resigned or been dismissed from their positions in mainstream media.
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Author: Charlotte Tyler
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