Kraft Heinz to eliminate artificial colors in all products by 2027

Brace yourselves, food lovers — Kraft Heinz just unleashed a game-changer that could redefine what’s on your plate.

On Tuesday, food industry behemoth Kraft Heinz declared that it will ban artificial dyes, or FD&C colors, from all new and existing products by the end of 2027, responding to escalating health concerns and regulatory mandates, as Breitbart reports, in a clear nod to Robert F. Kennedy, Jr.’s MAHA movement.

This isn’t just another corporate nod to the health-obsessed crowd; it’s a calculated move amid growing evidence and government pressure to purge synthetic, petroleum-derived colors from our diets.

Kraft Heinz leads on dye removal

Surprisingly, 90% of Kraft Heinz’s current offerings are already devoid of these synthetic dyes, hinting that the company has been tackling this issue quietly for some time.

Back in 2016, the company scrubbed artificial colors, preservatives, and flavors from Kraft Mac & Cheese, showing the ability to tweak recipes without dimming that beloved neon orange.

Then there’s Heinz Tomato Ketchup, which never needed lab-made dyes — its bold red comes straight from ripe tomatoes, a natural win for skeptics of chemical additives.

Executive touts evolution

Pedro Navio, North America president at Kraft Heinz, stated, “We are continuously evolving our recipes.”

Evolution is a fine word, Mr. Navio, but let’s hope this isn’t just slick PR to mask half-measures — Americans deserve transparency, not buzzwords.

Navio added, “The vast majority of our products use natural or no colors.” Fair enough, but with items like Jell-O, Kool-Aid, and certain Lunchables still flaunting Red 40 and Yellow 5, the clock is ticking to clean up the rest.

Strategy to ditch artificial hues well underway

For the lingering products with artificial dyes, Kraft Heinz is deploying a three-part plan: remove colors completely, swap them for natural substitutes, or create new hues when natural options aren’t viable.

That’s a sensible blueprint, but one can’t help but question if “creating new hues” might open the door to sneaky workarounds — let’s keep an eye on how this plays out.

Still, setting a firm 2027 deadline to phase out these dyes is a solid commitment, not just vague corporate fluff.

Regulatory push drives industry shift

Flash back to March, when Kennedy Jr., secretary of Health and Human Services, pressed food industry titans in a private Washington meeting to eliminate artificial dyes from their lineups.

By April, Kennedy and FDA Commissioner Marty Makary doubled down, with Makary announcing, “Today, the FDA is taking action.” Well, well—turns out even corporate giants can’t ignore a federal nudge, a rare win for accountability.

Makary warned, “American children have increasingly been living in a toxic soup.” While the left often hypes health crises to push overregulation, the data tying synthetic dyes to problems like ADHD and allergies does give pause, and safer options seem like a no-brainer worth supporting.