Fancy footwork won him Wimbledon.
Simple footwear won him everything since.
“The shoe has had a life of its own,” said Stan Smith, 78, whose eponymous Adidas kicks, with their timeless lines and leather uppers, are the king of all tennis sneakers with more than 100 million sold. “People from all walks of life have embraced them.”
Not surprisingly, Smith has a head for business to match his feet for tennis.
With that in mind, he and longtime business partner Gary Niebur wrote the just-released “Winning Trust: How to Create Moments that Matter,” aimed at helping businesses develop stronger relationships with their clients, with tips that readers can apply to their personal relationships and to sports.
“The book is about developing relationships that can elevate the element of trust, which is a depreciating asset in today’s world,” Smith said this week in a call from the French Open. More here
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Author: Joe Weber
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