American business already has a long history of companies that “go woke, go broke,” and now there’s a new song celebrating the lunacy of wokeness.
Without apparent reason, except for the fact some of the companies’ executives have fallen into leftist ideologies and can’t get out, company after company has gone over the edge regarding social issues, and watched stock prices plummet.
The latest is Cracker Barrel, which just a day ago confirmed it is backtracking on some of its moves.
The company said it is scrapping its new logo, which inexplicably left off the “Old Timer,” or “Uncle Herschel.”
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain posted on X. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain.
At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm… pic.twitter.com/C32QMLOeq0
— Cracker Barrel (@CrackerBarrel) August 26, 2025
The new spoof song online animates Cracker Barrel’s “Uncle Herschel,” as it takes aim at the corporation’s apparent goals:
Best song on the internet right now. Bar NONE!
— SaltyGoat (@SaltyGoat17) August 27, 2025
The song cites Calvin Klein, Nike, Bud Light, “whack jobs Ben and Jerry” and more, various corporations or products that have actively pursued the “Go woke, go broke” business plan.
“Try selling folks what they don’t want, you’ll find there’s hell to pay,” the lyrics explain.
Social media? “EPIC,” “Fabulous,” “Love it” and “BRILLIANT MASTERPIECE.”
President Trump reacted to the company reversal on Truth Social Tuesday night, saying: “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was. All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”
He also shared an image of himself with an oil barrel “America First” logo.
Cracker Barrel caves! Restaurant chain takes Trump’s advice, returns to old logo
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Author: WND Staff
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