The recent Russian cruise missile attack on Texas-based Flex, Ltd. — a U.S. electronics company operating in Mukachevo, Ukraine that produces consumer electronics — is not merely another escalation. It was part of one of the largest aerial assaults of the war, with over 574 drones and 40 missiles raining down on western Ukraine. It is a direct provocation. It is a slap in the face to American sovereignty, a deliberate targeting of American interests abroad, and a test of America’s (President Trump’s) resolve. And yet, we see no outrage in Washington – not even harsh language.
This should have been the trip wire. This should have been the moment when Trump’s reputed “toughness” kicked in. Instead, we are watching a geopolitical farce unfold—where Vladimir Putin continues to make Trump look weak.
Let us be clear. This was not a stray missile. This was not collateral damage. This was a calculated strike on an American electronics company—a symbol of U.S. innovation and presence in Ukraine. The company, known for supplying critical communications infrastructure, was aiding Ukraine’s defense and civilian coordination. Russia knew exactly what it was hitting. This is an attack on America. And it demands a response that matches the gravity of the offense.
Trump has long touted his ability to “get along” with Putin. He has praised the Russian leader’s “strength” (excessively). During their recent meeting, he promised harsh sanctions and increased military aid to Ukraine if Putin refused a ceasefire. Well, Putin refused.
Not only did he refuse, but he escalated his attacks on Ukraine – even as he was being lavishly hosted in Alaska. While Trump was shaking hands and smiling for the cameras, Putin was greenlighting drone strikes. While Trump was promising consequences, Putin was delivering unrelenting destruction. And now, with an American asset attacked, Trump’s response is… what?
For years, Trump has cultivated an image of strength—of being the guy who doesn’t back down, who hits back harder. Putin isn’t fooled. He sees through the bluster. And so, he pushes further, believing that Trump will do nothing.
This missile strikes should have been the final straw. It is not just about Ukraine anymore. It’s about the safety of American companies, the credibility of American leadership, and the integrity of our foreign policy. If Trump truly believes in defending American interests, this is the moment to prove it.
Sanctions must be swift and severe. Military aid to Ukraine must be expanded. Diplomatic channels must be flooded with condemnation. And Trump must stop pretending that Putin is a misunderstood partner.
What Message Are We Sending?
If we let this slide, what message are we sending to the world? That American companies are fair game? That America will tolerate direct attacks on our assets? That Putin can bomb with impunity while shaking hands on a red carpet?
The absurdity of this moment cannot be overstated. Putin has now attacked an American company. What’s next? Will Trump wait until Russian forces land in Alaska to reclaim it as part of historic Mother Russia? It’s a rhetorical question, but one that underscores the stakes. If Trump cannot respond decisively now, then when? If this isn’t enough to trigger his famed toughness, then what is?
Trump must stop playing Neville Chamberlain to Putin’s Adolph Hitler and start acting like a defender of American interests – which are inextricably entwined with Ukraine’s interests.
So, there ‘tis.
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Author: Larry Horist
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