Cracker Barrel Caves After Trump Suggests Restoring Old Logo

Posted on by Constitutional Nobody

Cracker Barrel has completely caved and agreed to restore its original logo and ditch a ‘woke’ modern rebrand altogether after a massive public backlash.

Despite the soulless bland new logo and the modernising of restaurant interiors costing millions, the company has decided to cut its losses and go back to the traditional layout of its eateries, as well as bringing back the guy leaning on the barrel and the traditional style font.

The development comes after a massive market loss and a huge backlash, even to an apology issued yesterday and a promise that traditional items would still appear in Cracker Barrel outlets.

Cracker Barrel Issues Grovelling Statement After Losing $143M Following ‘Woke’ Rebrand

Amid the uproar, President Trump weighed in, advising Cracker Barrel to “admit a mistake based on customer response,” and “go back to the old logo,” in order to “Make Cracker Barrel a WINNER again.”

Just a few hours later that’s exactly what they did, issuing a statement saying “we said we would listen.”

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our “Old Timer” will remain,” Cracker Barrel said in a statement on X.

“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the company added.

Trump congratulated the company for making the right choice.

Yeah, it’s just Cracker Barrel, but it goes to show that modernity can be overturned and traditional values restored if people take action.

Now, there are some questions that remain…

Cracker Barrel announced a strategic transformation plan in May 2024, which included a major brand refresh encompassing store remodels, menu updates, and a logo redesign. The total planned investment for this multi-year initiative was up to $700 million.

While the exact amount spent specifically on the logo development and initial rollout is not publicly disclosed, the overall transformation (of which the rebrand was a key component) has been widely reported as costing $700 million—much of which could be considered wasted or at risk due to the failed logo element and associated backlash.

This controversy also triggered a stock plunge for Cracker Barrel (ticker: CBRL), resulting in a market value loss of up to $143 million.

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The post Cracker Barrel Caves After Trump Suggests Restoring Old Logo first appeared on modernity.

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Author: Steve Watson

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