‘Very tricky’: President Trump tells Cracker Barrel how to rescue itself from new logo backlash

President Donald Trump on Tuesday jumped into the national debate over Cracker Barrel’s new logo, giving the old-time-America restaurant chain free advice on how to rescue itself from negative sentiment and plunging stock value.

“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote on Truth Social.

“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.

“Have a major News Conference today. Make Cracker Barrel a WINNER again.

“Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”

CRACKER BARREL SHARES RISE 5% AFTER TRUMP COMMENTS

Cracker Barrel’s stock surged by over 5% following recent comments from Donald Trump. The remarks have sparked investor optimism, potentially driven by expectations of positive business outcomes or broader market reactions. This… pic.twitter.com/3XRYZfpCgD

— Naeem Aslam (@NaeemAslam23) August 26, 2025

As WorldNetDaily reported Monday, Cracker Barrel is in damage-control mode after for removing “Uncle Herschel” and his barrel from its logo.

Is the news we hear every day actually broadcasting messages from God? The answer is an absolute yes! Find out how!

The company issued a statement Monday, indicating: “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.”

“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees.”

Fox Nation host Abby Hornacek said Tuesday, “If we’re gonna take anything from this, we can be reassured that people still care about tradition.”

And Fox News contributor Kennedy, host of the “Kennedy Saves the World” podcast, opined: “Maybe Cracker Barrel did this intentionally. Maybe they surveyed the landscape and realized how much conservative customers are resistant to this kind of change and then there will be a huge backlash, an upswell of free publicity, and then they can go back to exactly what they were doing, and they look like heroes who live their loyal base.

“Or they send Sydney Sweeney with a gun in a NASCAR, wearing American Eagle jeans to Cracker Barrel to demand the logo go back to what it was with Uncle Herschel, and everything’s right in the world.”

Everybody listen to Baby Trump.

He is speaking truth about Cracker Barrel! pic.twitter.com/OV7ge7KEFO

— Melissa Redpill – Freedom Force (@MelissaRedpill) August 23, 2025

Outkick founder Clay Travis told Fox News: “They should fire the entire marketing agency that made this decision and the CEO should come out and publicly apologize.”

“It’s very much like Bud Light, they have a certain audience. It is people who want to have grandma’s kitchen in the South invoked in some way. That is their market. They decided they didn’t like that market. They turned their back on the people that made this a multi-billion dollar corporation that have made it successful, and they’re going after an audience in the meat-packing district of New York City that’s never gonna eat there! This is why people are so upset.”

“It is a disastrous marketing campaign,” Travis concluded. “This is what happens when you hire people in New York City and L.A. that have never eaten in your restaurant and tell them how to fix your brand. They destroy it.”

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