The tourism industry news site Travel and Tour World has listed Hungary among the top European tourist destinations. To be more precise, their wordy headline on Friday, 22 August reported that ‘Croatia Joins Hungary, Türkiye, Malta, Spain, Greece, Portugal, and Switzerland as New Travel Frenzy Sweeps Across Europe’.
Thus, the original piece was about the growing foreign tourism in Croatia. However, it also has a section dedicated to the booming tourism industry in neighbouring Hungary.
‘Hungary’s accommodation statistics tell a strong story. In the first half of 2025, more than 8.2 million guests stayed in tourist establishments, generating 18.9 million nights. This is an increase of nearly 8 per cent in arrivals and 5 per cent in nights. Budapest remains a central attraction, with its mix of thermal baths, nightlife, and history. But beyond the capital, rural tourism and wine regions are growing. Hungary is focusing on expanding both the average stay length and the spending per visitor, making it a strong growth market within Central Europe,’ the industry news site wrote.
They also note the top four most visited locations in the country, which are—evidently—the capital city of Budapest, followed by the Lake Balaton region, Eger in Heves County, then Pécs in Baranya County.
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Author: Márton Losonczi
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