Cracker Barrel admitted on Monday that it “could’ve done a better job sharing who we are and who we’ll always be” after customers expressed outrage over the restaurant chain’s new logo.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said. “You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
The company said what has not and “will never change” are the values Cracker Barrel was built on when the Lebanon, Tennessee-based chain first opened in 1969.
Those values, the statement read, are “hard work, family, and scratch-cooked food made with care.”
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Author: Joe Weber
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