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The left and the media (but I repeat myself), who claim that no one cares about Sydney Sweeney, still won’t calm down about Sydney Sweeney. Now, as an excuse to rehash the controversy Sweeney still hasn’t bent the knee on, a newspaper claiming to be a “nonpartisan reporting on the inner workings of Government and the nexus of politics and business” is hoping their fans don’t ackshually read their article and just react to the tweet.
It’s typical journalisming. Though, to be fair, the person who wrote it might not be a journalismer. Her bio claims she is a member of whatever “the audience engagement team” is. Maybe I’m the chucklehead for giving them the engagement, but what they do is something that real journalismers do as well. It’s something to keep an eye out for.
To recap the Sydney Sweeney drama:
- She’s hot.
- She did an ad for American Eagle.
- The right had fun with it on social media, claiming “We’re so back” and “Make Hot Chicks Advertise Again.”
- The left hates it when we have fun.
- They filmed TikToks claiming her ad was a Hitler dog whistle about eugenics and white supremacy.
- Journalismers who share the political views of the TikTokers (which is most of them) felt these were criticisms that should be taken seriously and amplified in the Washington Post, NBC News, Good Morning America, etc.
- Neither Sweeney nor American Eagle was bullied into apologizing. AE even doubled down on the ad.
This brings us to The Hill reporting Sweeney’s new movie, Americana, “bombed” at the box office. The clear implication is that the controversy is why it bombed, as highlighted by the tweet for an article they are counting on you not reading.
Had you read the article, after paragraph after paragrph after paragraph of recapping the “controversy” that “no one” cares about, and asking if the controversy that no one cares about is why the movie “bombed,” here’s the very last line:
Deadline notes that while it may have had an impact, the film was never projected to be a major blockbuster hit and is still expected to be profitable for Lionsgate.
The movie didn’t bomb at the box office because the movie was never expected to blow up at the box office. It was never meant to be a big-budget blockbuster. The last line of this piece of journalisming content negates the entire premise of the article. But, again, you weren’t supposed to read to the end.
And as I said, maybe I’m the chucklehead falling for cheap clickbait from the “audience engagement team.” Guilty, if that’s the case. This is a silly story.
The rub is that journalismers pull the same trick when it comes to serious news stories as well. It’s something you need to keep an eye out for.
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Brodigan is Grand Poobah of this here website and when he isn’t writing words about things enjoys day drinking, pro-wrestling, and country music. You can find him on the Twitter too.
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Author: Brodigan
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