Kellogg’s Makes Major Change to Some of Their Top Foods

If you’re still pouring Froot Loops into your breakfast bowl, your mornings are about to look a little different.

After months of poking and prodding, Texas Attorney General Ken Paxton says Kellogg’s has finally agreed to ditch the toxic food dyes hiding in its cereals. The legal agreement — officially called an Assurance of Voluntary Compliance — gives Kellogg’s until the end of 2027 to pull the plug on artificial coloring in the U.S.

Plenty of companies have promised to “go natural” over the years, but Kellogg’s is now the first to actually put it in writing with a binding agreement. According to Paxton, that’s a big deal.

“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” Paxton said, taking a victory lap.

The move comes after Paxton’s office noticed Kellogg’s had already scrubbed these dyes from its cereals in Canada and Europe — but not here at home. Americans were still getting their Froot Loops with an extra side of petroleum-based blue, red, and yellow.

These dyes have been linked to hyperactivity, obesity, autoimmune problems, endocrine disruption, and even cancer. Yet, Paxton says, Kellogg’s has been marketing them as “healthy.”

Paxton is urging other food makers to sign on to similar agreements, saying companies need to be held accountable when they mislead families. Until then, your bowl of Apple Jacks might be a little less neon in the coming years — and that’s probably a good thing.

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