Sydney Sweeney fields woke backlash as her new ad campaign is accused of promoting ‘white supremacy’

A new American Eagle jeans campaign ad has triggered the left for allegedly promoting “white supremacy.”

Leftists had a meltdown over the new campaign featuring Sydney Sweeney and its intent to support domestic violence survivors. But while critics cried “Nazi propaganda,” fans of the actress defended her and the campaign with the tagline, “Sydney Sweeney Has Great Jeans.”

“Woke advertising is dead. Sydney Sweeney killed it,” an X user commented.

(Video Credit: American Eagle)

The 27-year-old “Euphoria” star is seen in ads modeling American Eagle denim.

“Genes are passed down from parents to offspring,” another ad says. “My genes are blue.”

The campaign has reportedly been a boon for the company’s stocks.

American Eagle shares have gained 10% today (adding $200 million of market cap) after unveiling a new ad campaign fronted by Sydney Sweeney.

Based ad campaigns are back, and wokery is gasping for breath.

Take note Jaguar. pic.twitter.com/W7pQRUNKt4

— Zia Yusuf (@ZiaYusufUK) July 24, 2025

But triggered leftists raged on social media.

How TF is this ad hinting at NAZISM?! pic.twitter.com/owUSbo6mym

— packergirl (@p9cker_girl) July 26, 2025

Here’s another Democrat losing her mind over Sydney Sweeney’s American Eagle ad—calling it an ad for eugenics and claiming Sweeney looks like she “walked straight off a Nazi propaganda poster.”

Self-loathing white liberal women are a rotting cancer eating away at America—and… https://t.co/4loa14UsQB pic.twitter.com/iYPfdtnNRY

— I Meme Therefore I Am (@ImMeme0) July 28, 2025

if you’re insisting the Sydney Sweeney ad isn’t a dog whistle you’re either disingenuous or stupid

— Alison (@TradWife2049) July 27, 2025

The responses to this post are hilarious. This account needs and Oscar https://t.co/LyBpZ40G6O

— SeaLarson (@NotSeaLarson) July 28, 2025

Many others on X, however, celebrated Sweeney and American Eagle for bringing back feminism in ads and putting anotherr nail in the coffin of “woke.”

The mob celebrated Beyoncé and demonized Sydney, because Sydney is blonde, blue-eyed thin and white. That angers the bitter racial Marxists. https://t.co/yrGzv64qT4 pic.twitter.com/a3DxmbPv30

— Justine Brooke Murray (@Justine_Brooke) July 26, 2025

Sydney Sweeney is doing fascist propaganda, and if you like her, you’re a fascist too… is quite possibly the stupidest, most-likely-to-backfire liberal overreach social media pile-on in the history of the internet.

— Robby Soave (@robbysoave) July 26, 2025

I hope we keep seeing Sydney Sweeney adds everywhere for the sole purpose of triggering insane liberals pic.twitter.com/oitl14lRdX

— bumbadum (@bumbadum14) July 27, 2025

Woke may not be dead, but Sydney Sweeney is going to try her best to bury it.
American Eagle definitely using their brains on this campaign. pic.twitter.com/shDkzwZR2k

— Lady Gravemaster (@LadyGravemaster) July 25, 2025

Sydney Sweeney modeling for American Eagle has caused a liberal meltdown.

Not every ad has to have a fat/trans/disabled person of color. Calm down.

— Tiffany (@tiffanyandsadie) July 28, 2025

Say what you want about the Sydney Sweeney American Eagle denim ad, but the fact we have ads like this again is proof that society is healing. The days of “fat body positivity” and Dylan Mulvaney hogging our screens and pop culture are over.

— Chris Martz (@ChrisMartzWX) July 27, 2025

idk what sydney sweeney’s political affiliation was before the american eagle campaign but there’s no way in hell she’s a liberal by the end of this

— stepfanie tyler (@wildbarestepf) July 28, 2025