Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. is leading a nationwide effort to remove artificial food dyes from ice cream, as part of his broader “Make America Healthy Again” campaign.
The initiative, announced alongside the International Dairy Foods Association (IDFA), involves more than 40 ice cream manufacturers pledging to eliminate synthetic colors from their products by the end of 2027.
According to the IDFA, the participating companies are responsible for over 90 percent of the ice cream sold in the United States.
The agreement targets a list of synthetic dyes, including Red 3, Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2 and Green 3—many of which are commonly found in processed foods.
U.S. Food and Drug Administration Commissioner Dr. Marty Makary praised the shift as a major step forward for public health. “This is a Renaissance moment for health in America,” he said during the announcement.
Artificial dyes have long been used to enhance the appearance of food, but growing health concerns have led to increased scrutiny.
Red 3, for instance, has been shown to cause cancer in laboratory animals.
Other dyes, such as Yellow 5, Yellow 6, and Red 40, have been associated with behavioral issues in children, including hyperactivity—particularly among those diagnosed with ADHD.
The ice cream companies involved in the pledge will reformulate affected products using coloring agents sourced from natural ingredients such as beet juice, carrots and fruit-based extracts, OANN reports.
Products covered under the pledge include ice cream made with dairy and sold at commercial retail outlets.
Non-dairy frozen desserts and in-house creations made at small local businesses are not part of the agreement.
Kennedy emphasized that the move reflects Americans’ growing demand for cleaner labels and fewer chemical additives.
“The American people have made it clear—they want real food, not chemicals,” he said in a statement. “Together with Secretary Rollins and FDA Commissioner Makary, we’re holding the food industry accountable and driving a nationwide effort to Make America Healthy Again.”
Improving public health has been a cornerstone of Kennedy’s leadership at HHS.
Through his MAHA campaign, he has pushed to reduce chronic disease by eliminating harmful additives, cleaning up food labeling and confronting the widespread use of synthetic chemicals in the American diet.
Kennedy has argued that over-processed foods and hidden chemical ingredients contribute to rising health issues—and that federal policy must take a stronger role in reversing those trends.
This initiative also brings renewed attention to the use of vague labeling terms like “natural flavors.”
Although the original source may be natural—such as a fruit or spice—the end product can include dozens of chemically processed compounds, many of which are not disclosed on labels.
Health researchers have raised concerns about these additives for years.
A study published in Environmental Health Perspectives concluded that certain food dyes may exacerbate behavioral disorders in children.
Despite that, prior guidance from the FDA under the Biden administration maintained that most synthetic food dyes were safe for the general population, though it acknowledged a small percentage of children may experience negative effects.
With Americans consuming an estimated four gallons of ice cream per person annually, the IDFA noted that this change could have a far-reaching impact on the nation’s food supply.
The effort marks a rare industry-wide commitment from the frozen dessert sector, signaling a larger trend toward transparency and ingredient reform.
The post RFK Jr. Leads Ice Cream Industry Overhaul in Push to Remove Artificial Dyes by 2027 appeared first on Resist the Mainstream.
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Author: Gloriel Howard
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