Fanatics Fest was bigger and better this year at the Javits Center in New York City, and those superfans who weren’t able to attend to see their favorite athletes and celebrities will still be able to get the full experience.
ESPN, Fanatics and OBB Pictures are releasing “Fanatics Fest: All Access” July 7, which will take fans behind the scenes of the event that merges sports, entertainment and culture with some of the biggest names in each department.
Fanatics Fest, the brainchild of CEO Michael Rubin’s Fanatics, the global digital sports platform, welcomed more than 125,000 fans in New York City to be among more than 300 athletes and celebrities for once-in-a-lifetime moments from June 20-22.
Rubin spearheaded this first-of-its-kind event last year, and he promised it would be bigger and better this time around. Three days of viral content and the first-ever Fanatics Games, which saw Philadelphia teacher Matt Dennish strike a $250,000 deal with Tom Brady for his LeBron James rookie card won at the event.
The Fanatics Games featured 50 athletes, celebrities and influencers going against 50 fans for $2 million in prizes. Brady ended up taking first place and a $1 million prize, and he gave $5,000 to each fan participant before donating $750,000 to clarity.
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Author: Faith Novak
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