The cost of an Amazon Prime membership could potentially rise next year, according to Wall Street analysts.
J.P.Morgan analyst Doug Anmuth said last week in a research note that the bank thinks the Seattle-based e-commerce giant could raise the price of its popular Amazon Prime membership in 2026.
Amazon has charged an annual fee of $139 for its Prime membership in the U.S. since 2022. Before that, it cost $119 a year.
Setting a higher price for it next year would be “consistent with its cadence of raising the price every ~4 years,” the J.P.Morgan research note said.
Prime memberships provide subscribers with free same-day, one-day and two-day shipping on many products, along with access to Prime Video, Amazon Music, Prime Reading, and discounts at Whole Foods and Amazon Fresh.
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Author: Faith Novak
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