New York City’s Pride Parade draws a colorful, overflowing crowd to celebrate the LGBTQ community each year. But there was one glaring difference in 2025 compared to previous years: a noticeable drop in visible corporate sponsorships adorning the parade route.
The parade celebrated its 55th anniversary this year. The official theme, “Rise Up: Pride and Protest,” was selected to honor the legacy of the first Pride march in 1970, the year after the Stonewall Inn riots, according to the event organizers.
But the theme also reflected the mixed reception of nationwide rollbacks of diversity, equity and inclusion programs.
“We’ve experienced maybe a dip in about $750,000 in sponsorship. But we’ve actually raised $110,000 in just the last couple of days from 250 unique sponsors,” said Kazz Alexander, co-chair of NYC Pride. “So that demonstrates how much people are willing to commit to this cause and how much we’re all coming together.”
Norman Trotter moved to New York City from Los Angeles and is celebrating his first East Coast Pride but is a bit disappointed in the lack of visible corporate sponsors.
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Author: Faith Novak
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