In the video titled “New Jerusalem Project | Planting a Seed”, Momus Najmi—an Urban Scoop contributor and author of The World of Momus—outlines his ambitious vision for rejuvenating Great Britain through what he calls the “Jerusalem Project.” Drawing inspiration from William Blake’s iconic poem “And did those feet in ancient time,” Najmi urges Britons to reconnect with their spiritual and cultural roots while resisting the pull of establishment-driven secularism
Najmi frames Britain’s current state as one of dependency—on political elites, consumerism, and fragmented identity. He calls for a collective awakening: citizens must look beyond material gain and rediscover communal bonds. His call resonates with Blakean imagery of building a “New Jerusalem” on England’s “green and pleasant land,” arguing that only a spiritually awakened populace can nurture genuine social transformation instead of chasing hollow economic progress .
Throughout the clip, Najmi’s rhetoric is rooted in shared heritage—freedom, resistance, and sacred landscape. He reminds viewers that their ancestors “shed their blood, sweat, and tears” to build a nation, and stresses that modern Britons are now the guardians of that legacy. For Najmi, the Jerusalem Project isn’t just metaphorical; it’s a moral imperative to preserve national identity infused with purpose, integrity, and spiritual cohesion .
His thought process unfolds in three key phases:
Diagnosis: Britain is suffering under dependency—on governments, globalization, and consumer culture—which have eroded spiritual depth.
Vision: Rebuild civic and moral vitality by embracing Blake’s ideal of a “New Jerusalem,” re-grounding communities in shared values.
Call to action: Mobilize citizens to reawaken spiritually, take ownership of their heritage, and foster grassroots change rather than rely on top-down solutions.
In essence, Najmi’s Jerusalem Project is a bold attempt to reframe national renewal—not via policy or partisanship, but through rekindled cultural memory and spiritual solidarity. It’s both a poetic invocation and strategic blueprint for a Britain that seeks meaning beyond markets and ministers.
Watch The Video: https://www.youtube.com/watch?v=4KNMnbekvIM
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