Has “MAGA Mark” TAKEN OVER Meta?!

Mark Zuckerberg’s emergence as “MAGA Mark”—appearing on Joe Rogan, embracing MMA, and cozying up to former President Trump—didn’t shock Meta insiders. Many say they recognized this side of him all along: “the whole time this was all one inch underneath.”

At a Glance

• Zuckerberg’s shift—from hoodie-wearing technocrat to Trump-aligned MMA practitioner—sparked surprise externally but not inside Meta
• He defended “masculine energy” in leadership during a Joe Rogan interview
• The nickname “MAGA Mark” spread internally among staff referencing his conservative realignment
• Meta’s rollback of DEI, content moderation, and the hiring of Trump-aligned counsel highlight ideological shifts
• Meanwhile, Meta is investing ~$65 billion annually in AI, including a 49% stake in Scale AI

For the Staff, Surprise Was Low

A Financial Times investigation revealed that many Meta employees weren’t blindsided—Zuckerberg’s preferences for aggressive leadership were well-known internally. His Monday-night appearance on Joe Rogan, where he praised “masculine energy” in the workplace, merely confirmed what many had sensed.

Cultural Shift: Rollbacks Stir Staff Backlash

Zuckerberg’s leadership has seen Meta roll back diversity and moderation initiatives. Moves include replacing third-party fact-checkers with community notes and scaling down DEI commitments. According to The Daily Beast, these shifts have rebranded internal culture amid widespread layoffs and job insecurity—leaving most employees unwilling to openly challenge the CEO’s direction.

Watch a report: How Zuckerberg transformed into “MAGA Mark”

Tech Strategy Meets Political Posture

While reorienting the company ideologically, Zuckerberg is also aggressively expanding Meta’s AI footprint. He recently authorized a $14 billion investment for a 49% stake in Scale AI and is ramping up AI spending to ~$65 billion annually in an effort to compete with OpenAI and Google, as reported by Financial Times.

The Risk: Culture Undercut by Policy Alignments

This aggressive cultural pivot could create long-term risks for Meta. Aligning with conservative figures may alienate progressive talent, damage Meta’s brand image, and invite regulatory scrutiny—especially as the company faces ongoing antitrust investigations and talent raids from rivals.

Mark Zuckerberg’s public embrace of a more conservative, combative identity is doing more than burnishing his personal brand. It’s reshaping Meta’s corporate culture, external image, and future strategy.