New York’s Pride parade, the highest-profile annual U.S. LGBTQ gathering, is increasing efforts to raise funds from individual community members as corporate donations decline amid political challenges to diversity initiatives in Washington.
Following shifts in federal policy and criticism of diversity, equity, and inclusion initiatives, several companies have canceled or reduced their sponsorship of Pride parades this year.
NYC Pride’s spokesman, Kevin Kilbride, said “just about 80 percent of the fundraising goal” for the city’s largest pride parade group had been met. The parade itself will be held on June 29, and according to organizers, could draw as many as two million attendees.
“That gap we’re trying to fill with a community fundraising campaign. So in the middle of May, we launched a peer-to-peer campaign so folks can start their own fundraiser online, share it with their friends, and then have folks donate to that,” he said.
The group was “wanting to lean a little bit more into individual giving and support from the community,” he said.
The organization behind the annual parade, as well as several other community projects, said it raised “nearly $25,000 from almost 200 donors” in a matter of days.
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Author: Faith Novak
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