A new king now reigns in TV land.
Streaming has officially surpassed broadcast and cable as a share of total TV viewing, according to Nielsen data.
In May, streaming accounted for 44.8% of viewership while broadcast (20.1%) and cable (24.1%) together represented 44.2% of overall tune-in.
“While many have expected this milestone to have occurred sooner, sporting events, news and new-season content have kept broadcast and cable TV surprisingly resilient,” said Brian Fuhrer, senior vices president at Nielsen, in a video for Nielsen’s The Gauge monthly viewership report. “The trend, however, has been very consistent.”
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Author: Dillon B
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