After four years of failed social engineering, now it would appear that the United States is decidedly less “pride”-ful than in previous years, according to a look at currents in polling, politics, culture and business.
“Get woke, go broke” became an everyday phrase in 2023 during the Bud Light/Dylan Mulvaney scandal. Mulvaney, a biological male who presents as female, promoted the beer brand in an Instagram video highlighting their sponsorship of March Madness.
Prior to and following that marketing disaster, other companies faced similar backlash from customers who wanted these organizations to simply conduct business, provide goods and services, and not pander to the “diversity, equity, inclusion” agenda.
For its part, Anheuser-Busch InBev, the parent company that owns the Bud Light brand in North America, reportedly saw revenues drop by about $1.4 billion in 2023, primarily due to a decline in Bud Light sales in the United States after the product was eschewed by consumers and mocked widely for their business relations with Mulvaney.
Corporations walking back “woke” marketing
Despite this year marking the tenth anniversary of Obergefell v. Hodges, the Supreme Court case which legalized gay marriage, Pride events across the country are now facing funding shortfalls due to businesses and corporations scaling back or outright eliminating their sponsorship of such events.
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Author: Ray Hilbrich
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