Pride Month Goeth Before A Fall After Overdue Trans Backlash

For the last several years, the beginning of June was heralded as the opening of Pride Month, when people and corporations immediately put up “Pride” logos or “Pride Progress” flags to virtue signal their fealty to The Thing™ for the world to see.

Unless you were in the Middle East, of course. Apparently, businesses that operate there had no interest in plastering rainbows all over their corporate accounts. (Take note, Queers for Palestine.)

But over the last two years, American cultural influences have swung in the opposite direction. The major catalyst for a lot of this change came from the pushback against Bud Light, whose distastrous “partnership” with wannabe girl Dylan Mulvaney will be studied in years to come in marketing classes about how a brand can be destroyed with one bad campaign and the non-apologies that followed. The company has never recovered, and Mulvaney himself has tried to recapture his momentum with a book – which he and the publisher claim became a New York Times bestseller, but has garnered only 133 reviews on Amazon (and amazingly, there are no 1 or 2 star reviews. I wonder why?).

But more followed in the wake of Dylan Mulvaney’s offensive cosplay. Target was on the receiving end of a sales decline after going all out on trans swimwear and partnering with an actual Satanist for Pride clothing. This all happened right after the Bud Light implosion, and consumers had officially had enough. Believe it or not, this all happened in 2023.

Here we are, just a mere two years later – which is forever in politics – and Pride Month, after tying itself to “transgender rights” and then sinking like a rock – is now the most muted “celebration” that has happened in years. While some corporate logos changed on June 1st, many did not. And most of those logos changed back after the 1st to their normal settings.

Culture is changing, man.

For the past several years, thousands of major corporations rushed to change their logos at 12:01 AM on June 1st for ‘Pride Month’

This year? It’s really hard to find a Fortune 500 corporation engaging in the ritual. Here are some examples.

Nature is… pic.twitter.com/hvF06kmk1u

— Benny Johnson (@bennyjohnson) June 1, 2025

And “Pride Parades” are having a hard time finding those corporate sponsors.

Organizers want to blame Trump for what is happening to them.

The organizers of several of the country’s premier Pride celebrations told NBC News they have also lost funding from corporate sponsors this year, to the tune of $200,000 to $350,000 each. For some larger organizations — like those in New York City and San Francisco — the shortage makes up about 10% of their total Pride event budget, while for others, like St. Pete Pride in Florida, it could be about half.

Some organizers said past sponsors that are not returning or are reducing their sponsorship amounts this year have cited the political climate and the Trump administration’s hostility toward DEI and the LGBTQ community, while others have cited fear of an economic recession. Some didn’t provide any reasons at all, organizers said.

Bob Witeck, president of Witeck Communications, a firm specializing in LGBTQ marketing, said he isn’t surprised that corporations are reducing or withdrawing Pride sponsorships this year, because many of them are feeling vulnerable to “unfair and uninvited attacks.” He said publicly regulated businesses and those that work directly with federal agencies and under contracts “are more vulnerable to possible litigation as well as facing potential losses.”

The truth is, though, that Trump is not the cause, but he is the result. The cause for the corporate cutbacks and the reduced Pride footprint was the result of activists pushing trans ideology into everyone’s face and down everyone’s throats. The LGBs were absolutely subsumed by the “T” and in reality, the groups have very little in common. The gay community supposedly reached their “end goal” of getting gay marriage legalized through the Supreme Court, and that was supposed to be it – it was now “live and let live.” That isn’t what happened. The transgender movement pushed to the forefront, and managed to alienate anyone with a modicum of common sense and biological awareness. But for years, it was anathema to say so. The Dylan Mulvaney/Bud Light marketing fiasco showed “normies” that they had to power to say no, and all they had to do was buy a different beer. People remembered that they didn’t HAVE to shop at Target. When standing up to the insanity became as simple as picking a different beer, the trans movement lost their hold on corporations – and now, parents and spectators are willing to boo when a trans athlete takes the top spot on the podium away from a biological female. The culture has shifted.

This after a boy, once again, crushed girls at state track this weekend. https://t.co/XrUeXIss04

— Brandi Kruse (@BrandiKruse) June 2, 2025

Salon, hilariously, is trying to be happy that Hollywood at least is still championing the Pride crowd (specifically lesbians) – with extremely bad media offerings. Seriously, saying that having Rosie O’Donnell on the “Sex in the City” sequel show as a lesbian nun is not exactly a win for anyone.

And just like that, lesbianism became a huge turn-off for men. https://t.co/BySd54eUqa

— Beorn (@Beorn2000) May 30, 2025

Hollywood will be the last bastion of the LGBTplusallthethings crowd forever, because the big blockbusters make the money to support the “queer” stuff that doesn’t – making it the one exception to large corporations being influenced by consumers. As for the rest of corporate America – it was fine for them to support “Pride” until it hurt their bottom line. Which means that all this “Pride” stuff was never anything more than a marketing ploy, and once it became a cultural hot potato, it got dropped.

And just for the extra trolling, the Trump administration, via the Department of Education, declared June to be “Title IX Month.” The battle over women’s sports has now become a cultural focus point – one that has the ability to impact every single parent of a female athlete. Pride Month celebrations might be on the wane, but the fight over the survival of women’s sports is now front and center. And there are a lot more “normie” parents than trans activists out there.

Featured image: original Victory Girls art by Darleen Click

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