Toys ‘R’ Us is known for the slogan “I don’t want to grow up,” but now the toy brand is growing with the times. It used AI to make its latest promotional video.
Kim Miller, CMO of Toys “R” Us Creative Studios, told CNN that the concept originated after she attended a brand storytelling group. She shared with the host her desire to do something “fun” and “different” for their next project, which focused on the founder’s origin story.
Toys R Us released the video at an advertising event in France, saying it is the first ever brand film created by the technology. While Sora is not yet publicly available, the toy chain partnered with creative agency Native Foreign, an early tester of the AI model.
This content is courtesy of, and owned and copyrighted by, https://straightarrownews.com and its author. This content is made available by use of the public RSS feed offered by the host site and is used for educational purposes only. If you are the author or represent the host site and would like this content removed now and in the future, please contact USSANews.com using the email address in the Contact page found in the website menu.