It’s one of the most powerful television commercials ever.
And it only aired once.
It first aired during the Feb. 3, 2002, Super Bowl. Just months after the terrorist attacks on the United States gripped the nation, Budweiser took a turn from their usual lighthearted commercials to air an emotional tribute to the fallen victims of 9/11.
Now, 20 years later, the company tweeted the rare 9/11 ad featuring their Clydesdale horses kneeling at the helm of the World Trade Centers. Fans were left utterly speechless.
Here’s the tweet of the major beer company remembering the event:
“20 years later, we’ll never forget. Budweiser is proud to partner with the 9/11 Memorial & Museum to support their mission of remembering the victims and educating a new generation. Learn more at http://neverforget.org.”
20 years later, we’ll never forget.
Budweiser is proud to partner with the 9/11 Memorial & Museum to support their mission of remembering the victims and educating a new generation. Learn more at https://t.co/lJ5S7twpdv. pic.twitter.com/9TvGjh4P4p
— Budweiser (@budweiserusa) September 10, 2021
And many people have never forgotten it.
Anheuser-Busch’s creative team came up with the concept and had to get approval from members of Congress, the advertising community, and from New York Mayor Rudy Guiliani to make the commercial.
Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, said:
“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale … the hitch coming into Battery Park and it was amazing, just amazing.”
It was amazing, especially considering that New York was a city still hurting. Yet, a St. Louis-based company, touched by the pain of the worst act of terrorism on U.S. soil, took a risk to help one of our favorite cities and our nation heal.
“AWM” share the comments of folks online:
An updated version of the ad aired on September 11, 2011, on the tenth anniversary of the attacks.
Those who have weighed in with comments on the original commercial on YouTube were understandably moved by the ad, with notes that included:
“They really should air this EVERY 9/11 without editing a single thing!,” “Still brings tears to my eyes,” and “We must NEVER forget! How touching. I’m sitting here crying at my desk right now.”
Others shared their experiences and memories from the attack, with one commenter noting:
“I still can’t get past it. I lost so many friends that terrible day. It stays with me like a sickness…each year come August, it starts to creep into my consciousness…and doesn’t leave until a week after the day. Thank you Budweiser for this moving tribute… Please everyone, take a moment, remember those lost, and those fallen from the FDNY/NYPD who so bravely faced certain death, to try and save others.”
Still another person offered their personal experience of being there when the commercial was filmed, sharing:
“I was there when the final scenes were filmed. Not a dry eye in the bunch of us. Some of us, whom lost friends and/or loved ones were so blown away by the tribute that one gent began having difficulty breathing. He was better after a little O2 and later a Bud light.”
Source: AWM
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Author: staff
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