Ever seen absurdly low-priced listings of totally legit items on online sales platforms?
This is exactly happened in the Porsche dealership in China that was swamped with buyers after it advertised a 2023 Panamera for a jaw-dropping $18,000.
The only problem is that the luxury sports car’s listed price should have been $148,000.
The dealership in China’s northern city of Yinchuan accepted hundreds of 911 yuan ($135) reservations for the Panamera before it noticed the mistake in the original list price. Porsche told Bloomberg that the dealership had uploaded information with “a serious mistake in the listed retail price.”
Bloomberg also reported that after the listing was taken down, Porsche AG immediately got in touch with “hundreds” of customers who have paid the reservation fee, promising a refund within 48 hours. Too bad, we bet they really wanted that Panamera…
One person, at least, could have scored a big win from all of this: Apparently, Porsche has “negotiated an agreeable outcome” with the very first person to make a reservation via the botched listing. No other details were provided, except that the agreement had to do with that single Panamera unit in the dealership.
Lucky chap, especially since the latest iteration “is the most complete Porsche Panamera launched since [the model] first appeared over a decade ago,” as we wrote in our review.
More from WayneDupree report:
A total of 598 orders had been placed before the sedan was removed from the online store. According to the news portal Yidianzixun, the dealer said there was only one sports sedan in stock, therefore, the remaining 597 orders were deemed invalid, and deposits were reimbursed within 48 hours.
Here’s a picture of the ad:
According to Zhou Zhaocheng of the Beijing Anjian Law Firm, if a buyer successfully places an order online, the vendor is required to deliver the merchandise. The seller cannot refuse to deliver by citing reasons such as being out of stock.
Zhou said that the dealer should be held legally liable because the order cancellation was a violation of the contract.
The local market watchdog has started an investigation into the case.
If justice prevails, about 600 people will driving around in really cheap Porsche’s in the near future.
Sources: WayneDupree, Bloomberg
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Author: staff
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