McDonald’s is looking to launch a $5 meal in the US in a move to bring back price-sensitive customers.
The meal includes four items, people familiar with the matter told Bloomberg and Restaurant Business. Customers would choose between two of the chain’s signature burgers — a McChicken or a McDouble — and get four-piece McNuggets, fries, and a drink. The $5 promotion would last for a month, Bloomberg reported.
It’s unclear when the promotion would start and if it would apply to the entire US or other geographies.
The discussions about the new deal come two weeks after the fast food giant’s first-quarter earnings call, where leadership highlighted how customers are increasingly price-sensitive.
“I think affordability is clearly an area where consumer expectations are heightened,” McDonald’s chief financial officer Ian Borden said on the call. “Obviously, they’re getting hit,” by inflation, he added.
The company previewed a value meal on the earnings call without any specifics. CEO Chris Kempczinski said McDonald’s has local value meals around the US, but no standard national offering like competitors do.
Click this link for the original source of this article.
Author: Paul Bedard
This content is courtesy of, and owned and copyrighted by, https://www.offthepress.com and its author. This content is made available by use of the public RSS feed offered by the host site and is used for educational purposes only. If you are the author or represent the host site and would like this content removed now and in the future, please contact USSANews.com using the email address in the Contact page found in the website menu.