Cracker Barrel co-founder Tommy Lowe is speaking out after the company’s recent attempt at rebranding, calling it “crazy,” “bland,” and “nothing.”
Lowe, now 93, founded the roadside restaurant with his friend Dan Evins in 1969 in Lebanon, Tennessee, to serve country food to interstate travelers. He described the chain as a “country store of country people.”
Cracker Barrel unveiled the new text-only logo last week, which removed “Uncle Herschel” leaning on a barrel.
“They’re trying to modernize. Be more like the competition. Cracker Barrel doesn’t have any competition,” Lowe said about the new logo change in an interview with NewsChannel 5 in Nashville.
The original 1969 logo was also text-only; in 1977, the company added the now-iconic imagery of the old man leaning on the barrel that became part of its staple branding.
Lowe served as vice president of operations and sat on the board for a decade. Now retired, he has become a loyal customer.
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Author: Marty Kaufmann
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