Hold onto your rocking chairs, folks — President Donald Trump has entered the Cracker Barrel logo debate with a fiery call to action.
Trump took to Truth Social on Tuesday to blast the Tennessee-based restaurant chain’s recent rebranding, urging a return to the original logo while the company faces a storm of criticism, a plummeting stock price, and accusations of abandoning its heritage in a $700 million modernization push, as Breitbart reports.
Last week, Cracker Barrel unveiled a new logo, stripping away the beloved man-and-barrel image that’s been a staple since 1977.
Cracker Barrel’s bold, controversial redesign
The updated design, featuring just the name in brown on a yellow background, is part of a massive plan to refresh restaurant interiors and menus.
But the public isn’t biting — social media erupted with complaints, branding the look “soulless” and a betrayal of the chain’s down-home roots.
Even conservative voices like Rep. Byron Donalds of Florida weighed in, declaring, “No one asked for this rebrand,” and cheekily adding, “Make Cracker Barrel Great Again.”
Trump’s rallying cry for tradition
Trump didn’t hold back, posting, “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before.”
Well, isn’t that a recipe for common sense? If the customers—your bread and butter—say it’s a flop, maybe it’s time to roll back the dough on this one.
Trump also saw a silver lining, suggesting the controversy could be spun into a billion dollars’ worth of free publicity if handled with savvy.
Stock drops, corporate backpedaling begins
The backlash isn’t just chatter — Cracker Barrel’s stock took a nosedive, falling over 12% last week, as reported by CNN.
Competitors like Steak ’n Shake piled on, accusing the chain of erasing its personality and even calling for CEO Julie Felss Masino’s replacement. Talk about adding salt to the wound.
On Monday, Cracker Barrel responded with a statement titled “Our Promise to You,” admitting they “could’ve done a better job” in explaining their vision.
CEO’s defense falls flat
Masino herself chimed in, saying, “People like what we’re doing. Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow.”
With all due respect, ma’am, if “what we’re doing” tanks your stock and alienates your base, maybe tomorrow’s vision needs a rearview mirror. Heritage isn’t just decor — it’s the heart of why folks choose those rocking chairs over a fast-food drive-thru.
The company’s promise to keep signature touches like fireplaces and peg games is a start, but it hasn’t quelled the uproar. Turns out, a logo isn’t just a picture — it’s a symbol of trust, and breaking that bond comes at a steep price.
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Author: Mae Slater
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