by Lucas Nolan
A new study has revealed that Google’s AI-generated search result summaries are leading to a drastic reduction in referral traffic for news websites, with some losing nearly 80 percent of their audience.
The Guardian reports that a recent study conducted by analytics company Authoritas has found that Google’s AI Overviews feature is causing a significant decline in traffic to news websites. The AI-generated summaries, which appear at the top of search results, provide users with the key information they are seeking without requiring them to click through to the original source.
According to the study, a website that previously ranked first in search results could experience a staggering 79 percent drop in traffic for that particular query if the results appear below an AI overview. This alarming trend has raised concerns among corporate media companies, who are now grappling with what some consider an existential threat to their business model.
The research also highlighted that links to Google’s YouTube were more prominently featured compared to the standard search result system. This finding has been submitted as part of a legal complaint to the UK’s competition watchdog, the Competition and Markets Authority, regarding the impact of Google AI Overviews on the news industry.
Google claims it has refuted the study’s findings, with a spokesperson stating that the research was “inaccurate and based on flawed assumptions and analysis.” The tech giant argued that the study relied on outdated estimations and a set of searches that did not accurately represent the queries that generate traffic for news websites. Google maintained that it continues to send billions of clicks to websites every day and has not observed the dramatic drops in aggregate web traffic suggested by the study.
Breitbart News previously reported that Google is seeking AI licensing deals with corporate media companies, in part to mollify concerns about AI cannibalizing their content.
full story at https://www.breitbart.com/tech/2025/07/26/study-googles-ai-summaries-cause-massive-decline-in-news-website-traffic/
The post Google’s AI Summaries Cause Massive Decline in News Website Traffic appeared first on Conservative News & Right Wing News | Gun Laws & Rights News Site
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