Billionaire entrepreneur Mark Cuban just couldn’t move on as he repeatedly got schooled on DEI by conservative activist Christopher Rufo.
Cuban initially prompted a response from Rufo following his remarks about DEI (diversity, equity, and inclusion) in a post by Jordan Peterson in which he quoted from Rufo’s book. The Manhattan Institute for Policy Research senior fellow soon challenged Cuban to a debate about DEI.
The back and forth ensued with Cuban ranting about former President Trump at one point before he made it clear he did not know when to quit.
What I found fascinating about your book, and it’s popularity, is the dichotomy between your emphasis on decentralization and it’s potential impact (which I agree would be impactful) vs the emphasis by Trump on centralization of power with him and control of his followers by… https://t.co/ljMPFVRhai
— Mark Cuban (@mcuban) April 1, 2024
After Rufo spelled out the DEI details, Cuban admitted that they “obviously disagree on the definitions” but went on to demand Rufo show him examples of the “equity of outcome” some companies pursue with their DEI initiatives.
“Never in my professional career have I ever heard a CEO of a company of any size infer the following or anything close: ‘Equity,’ on the other hand, treats all inequality as illegitimate and attempts to force group equalization, or ‘equality of outcomes,’ through redistribution of wealth and property,’” Cuban wrote.
“Never. Not close,” he added. “You are the researcher. Can you show me any interviews with CEOs of American companies where the CEO says anything close to this?”
We obviously disagree on the definitions. But that isn’t the issue at hand.
Never in my professional career have I ever heard a CEO of a company of any size infer the following or anything close :
” “Equity,” on the other hand, treats all inequality as illegitimate and… https://t.co/ORunigVeQN
— Mark Cuban (@mcuban) April 1, 2024
Rufo obliged, delivering examples of the statements and policies of several companies such as AT&T, Bank of America, American Express, Google and Walmart and how they intended to use DEI to achieve the “equality of outcome.”
Absolutely, I will share ten stories with original source documentation proving that this is, in fact, how many, if not most, Fortune 100 companies consider DEI.
Buckle up for the woke capital thread of thread. https://t.co/LvB1HBx0zg
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 1, 2024
He went on to share previous posts that spelled out how Google launched an “antiracism” initiative claiming that all Americans are “raised to be racist” and a critical race theory training program by Walmart highlighting the “internalized racial superiority” of white workers.
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 1, 2024
Rufo shared posts with Cuban proving that AT&T was teaching employees: “White people, you are the problem.” Several other examples were given, complete with details that Rufo provided to Cuban in the epic thread.
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 1, 2024
But Cuban quickly replied, in a display that seemed to indicate he had not spent the time to read in-depth the material Rufo provided.
All very informative. I will try to be clearer.
Where is a CEO stating they want “Equality of Outcomes “ for their employees. https://t.co/YPUUbC2swE
— Mark Cuban (@mcuban) April 2, 2024
Perhaps the “Shark Tank” star was not aware of Rufo’s expertise but he was soon handed the irrefutable icing on the cake.
Here are official DEI guidebooks from Raytheon and Disney that explicitly reject “equality” in favor of “equity,” which they define verbatim as “equality of outcome.” pic.twitter.com/AwwIY7BJRP
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 2, 2024
Rufo followed up with more but Cuban’s momentary silence was followed by what seemed like his suggesting that the mountains of research and examples were not good enough.
“I wanted to see if Raytheon used Equality of Outcomes in any of their published materials. I couldn’t find any such reference,” he wrote.
“What I did find was references and comments to Equality of Opportunity,” he added, telling Rufo he could “go through their website for your own references.”
Sure, here are slides from Raytheon’s DEI report, in which they set a quota for 50% female executives—equality of outcome by sex—and an implicit quota for supposedly “underrepresented” Blacks and Latinos in engineering and leadership—equality of outcome by race.
This is “equity”… https://t.co/o1jweLBR1R pic.twitter.com/6F4bsEDKo8
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 2, 2024
The back and forth continued with Cuban’s insulting – and clueless – challenges, But Rufo never backed down and wasn’t done, even as the billionaire went on to defend himself to other X users.
Jordan Peterson, who was at the core of the initial start of the debate on X, weighed in with a message to Rufo.
“If @mcuban continues to turn away from the plentiful evidence illustrating the difference between equality of opportunity and equity then it’s high time to quit. Pearls, you know,” he wrote in a lengthy post.
Yes, I agree, but I think the exchange with Cuban is valuable, even if he doesn’t change his position. I’m marshaling evidence that is undeniable and millions of people can weigh it against Cuban’s abstract arguments, which will bring more people to our side.
— Christopher F. Rufo ⚔️ (@realchrisrufo) April 2, 2024
“Yes, I agree, but I think the exchange with Cuban is valuable, even if he doesn’t change his position,” Rufo responded to Peterson. “I’m marshaling evidence that is undeniable and millions of people can weigh it against Cuban’s abstract arguments, which will bring more people to our side.”
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Author: Sierra Marlee
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