The women’s tournament now uses “March Madness” branding like the men’s tournament. Earlier this year, the NCAA signed a new TV deal with ESPN that valued the women’s tournament at $65 million, around a 10-fold increase over the previous deal. The NCAA may soon start awarding financial bonuses for advancing in the women’s tournament, as it has done for years on the men’s side. (The deal takes effect next year.)
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Author: Joe Weber
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