The following article, Marvel-DC Superhero Universe Alternative Hits Sky-High Sales, Breaks $1 Million in One Day, was first published on another website.Flag And Cross.
As a former Marvel Comics fan, this writer can faithfully report that the company has taken a turn for the worse over the last decade — and a rather dramatic turn at that.
For both of the big two comic publishers — Marvel and DC — what was once a sandbox filled with wish fulfillment and outside-the-box storytelling is now nothing more than yet another mindless entertainment industry full of soul-sucking, detached-from-reality, corporatized businesses where personal agendas consistently trump good (or even just logical) storytelling.
That’s why the prospect of Eric July’s Rippaverse — a newcomer to comics that seeks to create a superhero universe full of characters much like the big two — is so enticing. It promises a return to the good old days of peak superhero storytelling.
July, a savvy entrepreneur who found success in politics, music and other industries throughout his career, decided enough was enough.
A long-time comic fan himself, July launched the Rippaverse in 2022 in order to bring comics back (or, dare I say, Make Comics Great Again — the libertarian July may or may not appreciate that pun!).
Well, if the Rippaverse’s success is of any indication, it’s not just July and this writer who crave an agenda-free comic book alternative
July has managed to recruit comic greats such as writer Chuck Dixon to work on Rippaverse books and, so far, the company has maintained a wildly successful trajectory.
On Monday, July’s company launched its fourth major title — “Yaira #1” — via preorder campaign.
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